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Research papers

Creative mobile phone research

Next to the discussion on opportunities and limitations of mobile market research, the report focuses on results of a qualitative trend study supported by new mobile and web-based technologies. Over the period of four weeks, undergraduates...

Catalogue: Qualitative 2006
Authors: Emanuel Maxl, Sigrid Studler
October 8, 2006
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Citation

Maxl and Studler (2006a, October 08). Creative mobile phone research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creative-mobile-phone-research


Research papers

Real world. Real time. Real results

The increasing popularity of ethnographically-based research can be limiting in some circumstances and categories. To combat this, a new qualitative method has been created.Using latest cell phone technology, a panel of trendsetters were asked to...

Catalogue: Qualitative 2005
Authors: Luc Rens, Brett Miller, Marla Commons
November 13, 2005
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Citation

Rens, Miller and Commons (2005a, November 13). Real world. Real time. Real results. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/real-world-real-time-real-results


Research papers

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Graham Williams
Company: GfK
February 1, 2004
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Citation

Williams, G. (2004a, February 01). Shazam!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shazam-